The visual artist creates art to communicate ideas, thoughts, or feelings. They use a variety of methods—painting, sculpting, or illustration—and an assortment of materials, including oils, watercolors, acrylics, pastels, pencils, pen and ink, plaster, clay, and computers. Artists’ works may be realistic, stylized, or abstract and may depict objects, people, nature, or events.
Artists generally fall into one of four categories. Art directors formulate design concepts and presentation approaches for visual communications media. Craft artists create or reproduce handmade objects for sale or exhibition. Fine artists, including painters, sculptors, and illustrators create original artwork, using a variety of media and techniques. Multi-media artists and animators create special effects, animation, or other visual images on film, on video, or with computers or other electronic media.
Art directors develop design concepts and review material that is to appear in periodicals, newspapers, and other printed or digital media. They decide how best to present the information visually, so that it is eye catching, appealing, and organized. Art directors decide which photographs or artwork to use and oversee the layout design and production of the printed material. They may direct workers engaged in artwork, layout design, and copywriting.
Craft artists hand-make a wide variety of objects that are sold either in their own studios, in retail outlets, or at arts-and-crafts shows. Some craft artists may display their works in galleries and museums. Craft artists work with many different materials—ceramics, glass, textiles, wood, metal, and paper—to create unique pieces of art, such as pottery, stained glass, quilts, tapestries, lace, candles, and clothing. Many craft artists also use fine-art techniques—for example, painting, sketching, and printing—to add finishing touches to their art.
Fine artists typically display their work in museums, commercial art galleries, corporate collections, and private homes. Some of their artwork may be commissioned (done on request from clients), but most is sold by the artist or through private art galleries or dealers. The gallery and the artist predetermine how much each will earn from the sale. Only the most successful fine artists are able to support themselves solely through the sale of their works. Most fine artists have at least one other job to support their art careers. Some work in museums or art galleries as fine-arts directors or as curators, planning and setting up art exhibits. A few artists work as art critics for newspapers or magazines or as consultants to foundations or institutional collectors. Other artists teach art classes or conduct workshops in schools or in their own studios. Some artists also hold full-time or part-time jobs unrelated to the art field and pursue fine art as a hobby or second career.
Usually, fine artists specialize in one or two art forms, such as painting, illustrating, sketching, sculpting, printmaking, and restoring. Painters, illustrators, cartoonists, and sketch artists work with two-dimensional art forms, using shading, perspective, and color to produce realistic scenes or abstractions.
Illustrators typically create pictures for books, magazines, and other publications and for commercial products such as textiles, wrapping paper, stationery, greeting cards, and calendars. Increasingly, illustrators are working in digital format, preparing work directly on a computer.
Medical and scientific illustrators combine drawing skills with knowledge of biology or other sciences. Medical illustrators draw illustrations of human anatomy and surgical procedures. Scientific illustrators draw illustrations of animal and plant life, atomic and molecular structures, and geologic and planetary formations. The illustrations are used in medical and scientific publications and in audiovisual presentations for teaching purposes. Medical illustrators also work for lawyers, producing exhibits for court cases.
Cartoonists draw political, advertising, social, and sports cartoons. Some cartoonists work with others who create the idea or story and write the captions. Most cartoonists have comic, critical, or dramatic talents in addition to drawing skills.
Sketch artists create likenesses of subjects with pencil, charcoal, or pastels. Sketches are used by law enforcement agencies to assist in identifying suspects, by the news media to depict courtroom scenes, and by individual patrons for their own enjoyment.
Sculptors design three-dimensional artworks, either by molding and joining materials such as clay, glass, wire, plastic, fabric, or metal or by cutting and carving forms from a block of plaster, wood, or stone. Some sculptors combine various materials to create mixed-media installations. Some incorporate light, sound, and motion into their works.
Printmakers create printed images from designs cut or etched into wood, stone, or metal. After creating the design, the artist inks the surface of the woodblock, stone, or plate and uses a printing press to roll the image onto paper or fabric. Some make prints by pressing the inked surface onto paper by hand or by graphically encoding and processing data, using a computer. The digitized images are then printed on paper with the use of a computer printer.
Multi-media artists and animators work primarily in motion picture and video industries, advertising, and computer systems design services. They draw by hand and use computers to create the large series of pictures that form the animated images or special effects seen in movies, television programs, and computer games. Some draw storyboards for television commercials, movies, and animated features. Storyboards present television commercials in a series of scenes similar to a comic strip and allow an advertising agency to evaluate commercials proposed by the company doing the advertising. Storyboards also serve as guides to placing actors and cameras on the television or motion picture set and to other details that need to be taken care of during the production of commercials.
Many artists work in fine- or commercial-art studios located in office buildings, warehouses, or lofts. Others work in private studios in their homes. Some fine artists share studio space, where they also may exhibit their work. Studio surroundings usually are well lighted and ventilated; however, fine artists may be exposed to fumes from glue, paint, ink, and other materials and to dust or other residue from filings, splattered paint, or spilled fluids. Artists who sit at drafting tables or who use computers for extended periods may experience back pain, eyestrain, or fatigue.
Artists employed by publishing companies, advertising agencies, and design firms generally work a standard workweek. During busy periods, they may work overtime to meet deadlines. Self-employed artists can set their own hours, but may spend much time and effort selling their artwork to potential customers or clients and building a reputation.
Postsecondary training is recommended for all artist specialties. Although formal training is not strictly required, it is very difficult to become skilled enough to make a living without some training. Many colleges and universities offer programs leading to the bachelor’s or master’s degree in fine arts. Courses usually include core subjects such as English, social science, and natural science, in addition to art history and studio art.
Independent schools of art and design also offer postsecondary studio training in the craft, fine, and multi-media arts leading to a certificate in the specialty or to an associate’s or bachelor’s degree in fine arts. Typically, these programs focus more intensively on studio work than do the academic programs in a university setting. The National Association of Schools of Art and Design accredits about 250 postsecondary institutions with programs in art and design; most award a degree in art.
Formal educational programs in art also provide training in computer techniques. Computers are used widely in the visual arts, and knowledge and training in computer graphics and other visual display software are critical elements of many jobs in these fields.
Medical illustrators must have both a demonstrated artistic ability and a detailed knowledge of living organisms, surgical and medical procedures, and human and animal anatomy. A bachelor’s degree combining art and premedical courses usually is required. However, most medical illustrators also choose to pursue a master’s degree in medical illustration. This degree is offered in five accredited schools in the United States.
Art directors usually begin as entry-level artists in advertising, publishing, design, and motion picture production firms. Artists are promoted to art director after demonstrating artistic and leadership abilities. Some art schools offer coursework in art direction as part of postsecondary training. Depending on the scope of their responsibilities, some art directors also may pursue a degree in art administration, which teaches non-artistic skills such as project management and communication.
Those who want to teach fine arts at public elementary or secondary schools must have a teaching certificate in addition to a bachelor’s degree. An advanced degree in fine arts or arts administration is necessary for management or administrative positions in government or in foundations or for teaching in colleges and universities.
Evidence of appropriate talent and skill, displayed in an artist’s portfolio, is an important factor used by art directors, clients, and others in deciding whether to hire an individual or to contract out work. The portfolio is a collection of handmade, computer-generated, photographic, or printed samples of the artist’s best work. Assembling a successful portfolio requires skills usually developed through postsecondary training in art or visual communications. Internships also provide excellent opportunities for artists to develop and enhance their portfolios.
Artists hired by firms often start with relatively routine work. While doing this work, however, they may observe and practice their skills on the side. Many artists freelance on a part-time basis while continuing to hold a full-time job until they are established. Others freelance part time while still in school, to develop experience and to build a portfolio of published work.
Freelance artists try to develop a set of clients who regularly contract for work. Some freelance artists are widely recognized for their skill in specialties such as cartooning or children’s book illustration. These artists may earn high incomes and can choose the type of work they do.
Craft and fine artists advance professionally as their work circulates and as they establish a reputation for a particular style. Many of the most successful artists continually develop new ideas, and their work often evolves over time. |
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